Design That Works. No Fluff, No Fuss.
Hey, I'm Dave, a digital product designer with 15+ years experience. I craft seamless, user-friendly digital products that don’t just look good—they work. I tackle all aspects of the product process, underpinned by a motto of "work hard and don't be a dick"
Over the years I’ve been lucky enough to work with a broad range of clients such as
A one-day quick fix or a deep-dive project.
Integrating with your team, collaborating with agencies, or working independently. No unnecessary hand-holding or back and forth, just great design delivered at pace.
Get in touch
Agencies
Needing extra firepower—overflow work, specialist skills, or a fresh perspective.
Businesses
Looking for an experienced designer to lead or support your product design process.
A selection of recent work
These case studies are intended purely for surface level information. Deeper level insights are available on request.
The website for a high-end hotel that I worked on recently witnessed an early ROI of 400%.
Overhauling the UX of a client's multi-site navigation produced a 247% increase in revenue.
18 years and counting of delivering projects for a range of clients across a range of industries.
Private Banking social app
App design for leading global bank, incorporating LinkedIn style social functionality, learning capabilities and events.
Ground up, atomic design system for Standard Chartered
Full atomic design system and redesign of Standard Chartered’s global website.
CRO and experimentation for category leader Blinds2Go
A host of experiments, from simple visual alterations to more complex transformational changes.
I can help you with...
User Research
Understand your users and create data-driven insights.
UX/UI Design
Wireframes, Prototypes, Websites, Apps, IA, Brand UI.
Design Systems
Create consistency and productivity for your product.
Don't see what you're looking for? Feel free to get in touch anyway and I'll see if I can help.
Industry and sector experience
I'm not a big fan of being "an expert in [insert industry]". As a product designer I'm here to solve problems, irrespective of industry. That said, here's a list of industries I've helped clients in.
What they say
Hear what some of my clients have to say about me. Please note, no payment was made in receipt of these kind words.
Derv, Div, Dev, Dave
I'm a proud Northerner (will shoehorn this into most conversations), living, playing and designing from Northampton, UK.
When I started out in design, all I wanted to do was create the ‘nicest’ looking work. 18 years on and that’s all changed. Yes, I still obsess over the UI, but it’s not about me. It’s about the end user and making their digital experience as simple and seamless as possible. If you get that bit right, the results will follow.
I love the power of teamwork and collaboration, working closely with clients and stakeholders to achieve shared goals. Maybe it's because I'm a friendly Northerner (shoehorned in). So, let's connect.
My 'go to' tools to get the job done
Figma
Miro
Adobe CC
Webflow
Useberry
Pollfish
Google Analytics
Jira
ChatGPT
