CRO and experimentation for category leader Blinds2Go
What
CRO and experimentation for Blinds2Go, an industry-leading online retailer for blinds, curtains, and cushions.
The predecessor to this project was a comprehensive Experience Review, where we set unique experiment objectives for the client. By meticulously analysing and benchmarking data, we crafted a well-informed strategy involving gap analysis and complexity sizing.
Why
We were approached by Blinds2Go to help them improve their competitive standing, with 3 key goals:
- Increase Conversion Rate
- Reduce Basket Abandonment Rate
- Increase Average Order Value
How
Our approach created a host of experiment opportunities, from simple visual alterations to more complex transformational changes. We prioritised and readied a set of small to extra-large experiments, each tailored to Blinds2Go. The outcome of each experiment was driven by our methodical planning process which included defining the problem, hypothesis creation, brainstorming solutions, designing the experiment, and establishing measurable outcomes.
Various Experience Review artefacts that helped drive data-driven decisions.
Experiment design suggestion [L] and suggestion documentation [R].
Experimentation designs aimed at targeting 3 key goals.
Approach
Our approach created a host of experiment opportunities, from simple visual alterations to more complex transformational changes. We prioritised and readied a set of small to extra-large experiments, each tailored to Blinds2Go. The outcome of each experiment was driven by our methodical planning process which included defining the problem, hypothesis creation, brainstorming solutions, designing the experiment, and establishing measurable outcomes.
Deliverables
- Experiment Intent
- Problem Statement
- Hypothesis Creation
- HMW
- Complexity Assessment
- Experiment Designs
- Figma Prototypes
- Design Specs
